Would you like to know when the buyer from Macy's is on your site and what she's looking at, what items she viewed and the opportunity to talk with her via live hat. SPY identifies the user in real time by company name, address all shown with the pages viewed and time on each page, all while providing the visitor to speak with agent in live chat window or request a follow up email.
Only 25% of online consumers begin the shopping process at a site’s home page- the rest start at different pages. SPY tells you entry pages, bounces and trails followed.
Approximately 65% of online shoppers place items into their virtual shopping cart and leave before pressing the “Buy Now” button. SPY tells you what product(s) they viewed, time on the site, number of pages viewed, trails followed plus provides live proactive live chat to engage the shopper.
Click fraud is a growing concern for advertisers and site owners. Click fraud can be perpetrated by malicious competitors as well as disgruntled former employees. SPY provides ever IP used to hit your ad/website so you can easily identify Click Fraud.
Test ads, articles, blogs and PPC . SPY tracks all referrer statistics by showing you the pages that directed visitors to your site. Whether you are paying for advertising, trying to judge the best performing links to your site, or you want to see how well your article marketing efforts are holding up, the referrer's report is the important to successful marketing campaign.
Day-Parting- involves varying search engine CPC bids depending on time of day in order to maximize effective ad exposure as well as conversions. SPY provides you the tools to measure the most effective time for your ads to appear by measuring order conversions while providing conversion tracking not just on orders but also on forms, time of site or page views.
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Usability improvements can be measured by browser used. SPY provides the ability to track and monitor by browser to compare results to conversions or purchases or the top keywords searched.
Funnel reporting lets users understand traditional metrics like exit pages, shows which pages are persuasive to users. SPY also shows visitor segments, such as paid vs. organic search. SPY technology allows you to build the report the way you want to see and provides alerts when certain predefined trails occur all of which helps you turn traffic into buyers.
Email alerts to SPY users. The alerts can be tailored to your needs such as trails followed, time on the site, landing pages used, orders, forms submits anything that will assist you determining what, when and how your visitors navigate your site.
Navigation reports allow SPY users to view all the keywords that lead to any given page. This feature is great for the hardcore search engine marketers who want to squeeze every last ounce of insight out of their web analytics data.
Time of site - SPY takes a close look at visitors that leave quickly and includes where they came from. If a PPC ad is providing you with visitors that only look at the resulting page and then leave, that's an area you should spend time studying. SPY details what visitors make lengthy visits and tells you how the visitors arrived at your site and/or what keyword or search engine they used. There are many reasons, slow loading pages, broken links, unrelated content, and poor products are all potential reasons for a visitor leaving quickly.
Demographics - SPY tells you where your visitors are from, there IP name and address, all important for companies that only operate in certain regions or countries. This can help explain why some visitors don't complete purchases.
Stats help site oners determine which product is most popular.
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It also shows what people are searching for when using a site's own internal search mechanism, even if you don't carry that product. Let the visitors tell you exactly what they want!
How effective are your related products links? SPY tracks your related product links on product pages via visitor path information, an ideal way to find the perfect combination of products.
Business owners will tell you "it is easier to make a sale when you know what your customers like." But that's harder to do when you run a Web site. SPY Web analytic software can help; it lets you monitor site traffic for things like general trends, number of visitors per page, time on page, the page they were on when they left , percentage of customers that came to shopping cart and checked out and we offer tools to help you sell proactive live chat to prevent traffic from leaving.
Web professionals say your e-commerce business is doomed if you don't have access to and/or analyze your site's statistics. Where are your visitors coming from? SPY data tells you where and why you are losing potential sales? What search terms are bringing visitors to your site? Proactive live chat, conversion tracking in three different ways with email alerts all delivered in Real Time as it happens (not the next day)
SPY technology captures your whole site and saves it for future comparative analysis. In essence, it lets you go back in time and see how the changes that you've made had an impact on your visitors. Compare visitor trending and habits both before and after your changes were made.
If you are an online e commerce business for any length of time, even a couple of years, and if you have SPY collecting your data you have a wealth of marketing data. You will have gathered a database of customers showing what they bought, where they live, where they came from, and what search words they viewed. You can use this data to improve the performance of your web site.
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