You need to be able to track the search engines and keywords that are driving traffic to your site to refine and improve your marketing program. Furthermore, you need to see what these visitors are doing once they get on your site to know if your marketing programs are effective. mviSPY is the tool you need to know this information. With mviSPY you will be able to determine which keywords are working and generating prospects on your site. Equally, if not more importantly, you will be able to determine which keywords are not working and take corrective measures to help improve your site.

Using keyword advertising or pay-per-click (PPC) ads requires you to select keywords to define what search terms will display your ads. You need to ask yourself: Do you know if the keywords you are buying are sending you potential customers? How long are these visitors staying on your site? Are they viewing the pages you want them to view? Knowing how visitors from paid traffic use your site provides clues necessary to help you improve your marketing. mviSPY will allow you to see what keywords are working as well as which ones are not. By monitoring the time a visitor spends on the page and the keywords used to reach that page let's you know if your site message is effective.

Another important aspect is to know if your site visitors are doing what you want them to do (e.g. view a particular page, submit a form, stay on the site for given period of time). You can know this as soon as it happens with mviSPY event triggers. By placing event triggers on the site you can know what keywords are working. Creating event triggers on mviSPY allows you to predefine your goals and track the visitors that accomplish those goals. Reviewing the history of the visit allows you to better understand what keywords produce the best prospects. With the appropriate knowledge provided by mviSPY you can formulate plans to improve the marketing on your website.

Marketing via search engines like Google and Yahoo isn't as easy or cheap as it used to be, but it's still a great way to get the word out. Small to medium size businesses have been using keyword pay-per-click marketing for many years. However, the cost of this advertising has gotten more expensive and the returns have diminished, not because the strategy does not work but because others have made it much more competitive. Thus resulting in reduced leads for dollars spent. Purchasing keywords and placement on search engines like Google and Yahoo will

continue to be vital to driving traffic to your site. But with the increased competition it now requires more in depth analysis to get the same results that were available years ago. mviSPY provides the tools necessary to improve your campaigns in real-time to help improve your ROI.