We all know that the web has changed the way we communicate, interact with each other, and learn. It has also changed the way we buy. Not only online buying, but we educate ourselves about products, services, companies, restaurants, and stores before we buy. Did you know:.

• Research shows that 72% of US adults use the Internet as an information source when shopping locally for products and services.
• 42% of Internet users bought products from a retailer’s off line store after viewing them on the seller’s website. Studies show that for every $1 spent online, consumers are influenced to spend another $6 offline.
• 115 million adults searched for product information on the Web last year, and 99 million of this group went on to make purchases either online or offline.
• 35% of shoppers who begin their product research at a manufacturer’s website made a purchase within a week of starting research.

Track Direct mail campaign:

Based on the research above we know that most people check a company out on the web before making a purchase or a contact. By including a distinctive website URL in a direct mail piece, recipients can go to the website to check out the product. By using web analytics we track how many visited the website and what pages they viewed. Tracking zip codes you mailed against the zip codes that visited your site is also possible.

Track Advertisements in Magazine:

Once again people are more likely to check out a new product via the web than to call or email. In this case it is better to create a promotional website URL devoted to that advertised product. It should include all the standard information such as features, advantages and benefits and also strong calls to action. If you are using multiple magazine ads then you can also do a subdirectory for each to track specific ads. Again, we use web analytics to measure the real effect of the ad and whether the visitor has taken an action that you have set up as a goal.

Track Retail Store Promotion:

We create a unique page on the website and use web analytics to track number of visits initiated from the ad and what visitors looked at on your site. This gives us an idea of what most people are interested in and allows you to craft better messaging that is more relevant.