An important indicator of a visitors interest is the pages that they viewed and the order they viewed them in. Knowing this
information provides a wealth of knowledge about how others use your site. Today on the web,
this data is necessary to conclude the strong points and the deficiencies with your web site. Not all site
owners will use this information, but having the data available when needed is important. This data is
used by marketing managers to understand how people interact with the websites design and navigation. This helps to provide clues as to what visitors seek.
On e-commerce shopping cart sites the top trials followed provides valuable data about how a shopper is
using your site and what products they seek. It also provides detail on what pages they leave the site from as it may give clues as to
whether the check out system functions correctly. This data, when correlated with the browser utilized, can
provide the webmaster what specific issues that need attention within the sites code. Not finding a product or
page shows either lack of interest or lack of navigational ease. All data displayed in top trails followed is useful to the webmaster, marketing and sales staff.
